Privacy Policy

Last updated: January 29, 2026

Welcome to the Slipstream Group, Inc. (“Company” or “Slipstream”) website. Slipstream discovers, tests, and scales climate solutions in buildings and communities, to create a healthier, more equitable future.

At Slipstream, we value your privacy. We have written this Privacy Policy (“Policy”) to describe how we collect, use, store, disclose and share personal information, including information we may collect from you when you visit our Website, located at www.miheatpumps.com (our “Website”) or in other ways we describe in this Policy.

1. What Is Personal Information?

For purposes of this Policy, “Personal Information” means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular individual. Personal Information does not include information that is publicly available through government records or information that has been deidentified or aggregated in a way that it cannot be used to identify a specific individual.

2. Categories of Personal Information We Collect

We may collect the following categories of Personal Information when you visit our Website, when you communicate with us, using technology or from other sources.

Categories of personal information collected
Category	Examples
Identifiers	Name, address, e-mail address, telephone number.
Customer Records	Name, address, e-mail address, telephone number, credit or debit card number and utility account number. In some cases, we may collect your credit card information, including your credit card number, expiration date, and billing address to secure certain payments. If you use our Website to apply online for loans, you will be asked to provide us with Personal Information that is necessary for us to perform a credit check and process your request. We also collect this information to process rebates.
Commercial Information	Information about your transactions with us.
Internet or Other Electronic Network Activity	IP Address, device ID, longitude and latitude, time zone, browsing history, search history, keyboard and mouse movements, information regarding your interactions with our Website and your web browsing usage, operating system and the date and time you visited the Website.
Professional or Employee Related Information	Information you provide when you apply for a job or during the course of your employment with us.
Education	Information related to your educational background when you apply for a job or during the course of your employment with us.

3. Sources of Personal Information We Collect

We may collect Personal Information from or about you from the following sources:

From You. We collect Personal Information you provide to us when you visit our Website, sign up for a webinar, request a newsletter, apply for a loan or otherwise communicate with us.
Using Technology. We automatically collect certain Personal Information related to your internet and other electronic activity such as IP address when you visit our Website(as described in Section 2 above). We use Cookies (as described in Section 6 below) to collect and store Personal Information concerning your use of our Website. This includes information about which pages on our Website are most popular, to help remember you and your preferences, your IP address, your unique device identifier (“UDID”) or other unique identifier, device functionality (including browser, operating system, hardware, or mobile network information), device location, device characteristics, city, time zone, and referring URL.
Third Party Sources. We may collect Personal Information about you from third parties including our service providers, advertising networks, website targeted advertising and analytics providers, online and offline sources, and social media platforms.

4. Purposes for Which We Collect and Use Personal Information

We collect and use your Personal Information for the following reasons:

To Communicate with You. We collect and use Personal Information to create an account, to provide you with our newsletter, to respond to your requests, to notify you about changes to the Website and/or our Website policies, including our Terms of Use and this Policy and to answer your questions or address any concerns.
To Provide and Improve Our Services. We collect and use Personal Information to provide you with access to or use of our services, to process your loan applications, to perform credit checks, to issue rebates, to monitor your use of our services and to improve our services.
Internal Business Purposes. We collect and use Personal Information for internal business purposes, including to better understand our investors and Website users, to maintain financial and business records, to protect against fraud or wrongdoing, to enforce our terms of use, to provide you with customer service, to operate our Website, and to manage our organization.
Advertising, Marketing and Analytics. We collect and use Personal Information for our marketing and advertising purposes, including to inform you about services or events we believe may be of interest to you, to develop and send promotional or marketing materials, to display content and advertising on our Website that we believe might be of interest to you, to serve you with targeted advertising on third party sites and to collect analytics from our Website.
Job Applications and Employees. We collect and use Personal Information to consider you for employment or to administer your employment and benefits.

5. With Whom We Disclose or Share Personal Information

We may disclose or share your Personal Information with the following parties:

Service Providers. We may share your Personal Information with our service providers to assist in operating our business and providing our services. These include companies that provide email and hosting services, data management services, promotional services, and IT services. These service providers are prohibited from using your Personal Information except in connection with the provision of services to us.
Loan purchasers, loan servicers, and related parties. We work with certain lending partners when you express interest in working with us. We will provide those parties with your Personal Information in connection with those transactions.
Third Parties such as Website Analytics and Targeted Advertising Companies. We may share your Personal Information, (e.g. – your name, email address, mailing address, telephone number and/or IP address) with social media platforms, third parties that provide website analytics and targeted advertising services, business partners and other third party organizations to provide you with information about our services, to serve you targeted advertising and to obtain analytical information about our Website and your use of the Website.
With Professional Advisors. We may disclose your Personal Information to our professional advisors, such as our attorneys, accountants, financial advisors and business advisors, in their capacity as advisors to us in order to provide us professional advice.
With Government Officials and Law Enforcement. We may disclose Personal Information to government officials, law enforcement and in connection with legal proceedings, for instance, as necessary: (a) to meet our legal obligations and to respond to subpoenas or court orders; (b) when we have reason to believe that disclosing such Personal Information is necessary to identify, contact, or bring legal action against someone who may be causing injury to or interfering with the rights of the Company, our employees, to you or to anyone that could be harmed by such activities or as otherwise required by law; or (c) as necessary in response to threats of physical safety.
With Parties to a Business Transaction. We may disclose or share Personal Information with third parties, including potential business partners when we engage in certain business transactions. For instance, we may share Personal Information in connection with a merger, consolidation, restructuring, the sale of substantially all of our equity interests and/or assets or another corporate change, including, during the course of any due diligence process. We may transfer ownership of our rights in Personal Information we maintain to a subsequent owner, co-owner or operator of our Website or applicable databases. In such a case, your Personal Information may be subject to a different privacy policy.

6. Cookies and Other Tracking Technologies

We use cookies, beacons, pixels, tags and other tracking technologies (“Cookies on our Website or on our YouTube Site to serve you targeted advertising and to perform analytics regarding the use of our Website. This may include the collection and storage of information about your online activities over time and across third-party websites or online services. We receive reports based on the use of these Cookies. Our advertising and analytics partners may combine the Personal Information collected through use of Cookies when you visit our Website with Personal Information collected from other third-party sources.

Analytics and Targeted Advertising Providers. We use third-party advertising and analytics provider tools on our Website:

To learn more about how visitors navigate the Website and view content.
To serve targeted advertising;
To allow you to access video content on our social media pages

When you visit our Website, When we use these third party advertising and analytics provider tools , we share with those providers certain information such as URLs of the websites that you visited prior to visiting our Website, when you visited those websites, and IP addresses assigned to the devices from where you access the Internet. The third-party analytics providers provide us with information that we use to improve the Website, to make sure it is easy to use and to develop content that is both interesting and customized.

Google Analytics and Its Advertising Features. We use Google Analytics 4 and its Advertising Features on our Sites. Google Analytics 4 collects usage and traffic data from our Website in an aggregated and anonymized form. We do share with Google Analytics 4 certain general analytics information such as your page views, the duration of your sessions, your device type and your approximate general geographic location To prevent your Personal Information from being used by Google, follow the instructions to download and install the Google Analytics Opt-out Browser Add-on for each web browser you use. Using the Google Analytics opt-out browser add-on will not prevent us from using other analytics tools and will not prevent data from being sent to the Website itself or to Google. Opting out will not affect your use of the Website. For more information on how Google uses Personal Information, visit Google's Privacy Policy and Google's page on How Google uses data when you use our partners' sites or apps.

Salesforce Account Engagement. We use Salesforce Account Engagement (formerly Pardot) on our Websites for marketing automation using Cookies and other Tracking Technologies. Those tracking cookies record visitor activity — such as IP address, approximate location, browser, operating system, device type, and pages viewed.

Before a visitor identifies themselves, this data is collected anonymously and stored under a unique visitor ID. When a visitor later submits a form or otherwise provides contact information, Salesforce associates the previous anonymous activity with the visitors identified prospect record. This allows Saleforce and Slipstream to view your historical and future website interactions (e.g., IP, device, pages visited) as part of your engagement history.

If a visitor does not identify themselves, Salesforce continues to collect anonymized visit data, including IP address, but we cannot determine the identity of that individual.

Meta Pixel: We use the remarketing services of Meta, Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Meta”) on our website. We use Meta Custom Audiences to deliver targeted advertisements to website visitors across Meta-owned Social Media platforms based on email addresses that we have collected. You may learn more about Meta Custom Audiences by visiting here. About custom audiences | Meta Business Help CenterTo learn more about Meta’s Privacy Policy including their services and your rights, please click here. Meta Privacy Policy - How Meta collects and uses user data | Privacy Center | Manage your privacy on Facebook, Instagram and Messenger | Facebook Privacy

7. Your Privacy Choices

We recognize that you may want to limit how your Personal Information is used and shared. We currently offer the following choices and options:

Updating your Personal Information. If your Personal Information changes, you may contact us to correct that information by emailing us at info@slipstreaminc.org. We will respond to your request within a reasonable time frame.
Change Your Browser Settings to Limit Targeted Advertising. On your browser, you may have features that allow you to disable some Cookies, including to opt-out of some targeted advertisements. (“Limit Ad Tracking” on iOS devices or “Opt out of Interest-Based Ads” on Android) To learn more about how these browser settings work, please review your device settings. Even if you disable targeted advertising Cookies, keep in mind that you may still receive interest-based advertising, including from third parties with whom your information had been previously disclosed, and advertising that may not be based on your interests and preferences.
Opt-Out of Targeted Advertising. You can learn more information about ad networks and targeted advertising and opt-out of some targeted advertising by visiting:
Network Advertising Initiative: Opt Out - NAI: Network Advertising Initiative.
Digital Advertising Allianceat https://opt-out.aboutads.info
Opt-Out of Email Marketing. If for any reason you would no longer like to receive email marketing messages from us, you may Unsubscribe by following the instructions contained within our emails. Please allow up to ten (10) days for us to process your request. Please note, if you opt not to receive marketing emails from us, you may still receive "transactional" email messages regarding your account, use of the Website or for other business reasons. To opt-out of receiving our direct mail, you may send us an email at info@slipstreaminc.org.

8. External Links

Our Website contains links to and from other third party websites. Other websites have their own policies regarding privacy. If you visit one of those websites, we recommend that you review the privacy policy on that website.

9. Information Security

We take the security of your Personal Information seriously. We use reasonable technical, administrative, and physical safeguards designed to protect the privacy and security of your Personal Information. When disclosing Personal Information, you should remain mindful that there is always risk in sending Personal Information using the Internet.

10. Deidentified Data

We may deidentify and aggregate certain Personal Information you provide to us for our business purposes. We will take reasonable measures to ensure that such deidentified data cannot be associated with an individual and will not attempt to reidentify that deidentified data.

11. International Users

Our Website is operated in the United States and intended for users located in the United States. Like almost every Website, our Website can be accessed by an international audience. If you are located outside of the United States, please be aware that your Personal Information will be transferred to, processed, stored and used in the United States. The data protection laws in the United States may differ from those of the country in which you are located, and your Personal Information may be subject to access requests from governments, courts, or law enforcement in the United States.

12. California’s Shine the Light Act

California Civil Code Section 1798.83 permits California residents to request and obtain from us once a year, free of charge, information about the Personal Information (if any) we disclosed to third parties for the third parties’ direct marketing purposes in the preceding calendar year. If applicable, this information would include a list of the categories of Personal Information shared and the names and addresses of all third parties with which we shared Personal Information in the immediately preceding twelve (12) calendar months. If you are a California resident and would like to make such a request, please submit your request in writing to:

Slipstream Group, Inc.
431 Catalyst Way
Madison, WI 53719
800-969-9322
info@slipstreaminc.org

13. Children’s Privacy

This Website and any services described on this Website are not intended for or directed toward persons under 18 years old. We do not knowingly market to children under the age of 18 years old, nor do we knowingly collect, directly or through third-party service providers, names, email addresses, or any other Personal Information from persons under the age of 18. If Slipstream becomes aware that Personal Information was collected inadvertently from a person under the age of 18, we will use delete that information as soon as practicable.

14. Notification of Changes

We may revise this Privacy Policy from time to time. If we change our Privacy Policy, we will post the revised policy on the Website. If we make any material changes, we will notify you by email (sent to the e-mail address specified in your account) or by means of a notice on the top of this Privacy Policy or the top of the Website.

15. Contact Information

If you have any questions about the Privacy Policy or how we process Personal Information, please contact us in one of the following ways: